SINGAPORE - Contact center technology specialist Touchbase today announced the initiative of the Contact Center Alliance: an alliance of strategic and influential organizations and consultants in the CRM and contact center arena in Asia, with the goal to deliver tangible and measurable business benefits to organizations who are starting a contact center or are improving their contact center practice. The alliance believes it has a unique and valuable offer, starting with conceptual advice through to technology by focusing on strategy, process, people and technology.

Touchbase has acquired a reputation in the market place for delivering on its promises: designing innovative technology solutions and committed to completing projects on time and within budget.

Julian Corden, CEO Touchbase Asia explains: “Touchbase is obsessed with client satisfaction, we always carefully listen to what our clients tell us and their feedback has been clear. They need a point of contact where they can discuss their complex contact center issues with one organization which is capable of understanding the whole picture. We decided that this demands a solution not just for our clients but also for CRM and contact center industry as a whole.

‘‘Our aim with the Contact Center Alliance is to deliver more than the traditional consultancies, not simply advising and guiding but delivering the solution. Concept, committed and delivered. We start with business analysis and assessment, defining their CRM strategy. From there, we can evaluate their people and how they fit in their roles and activities. We can also concentrate on their processes by ensuring these are working towards the overall strategy and that changes are implemented without negative business impact. Finally, we focus on the technology by explaining the full picture of all possibilities available and advising which technology enables them to meet their business goals. This can include insourcing, outsourcing or even hosting. We develop a road map and take them step-by-step to the end goal – while leveraging their existing technology investments. Together with our partners in the Contact Center Alliance, we will be able to deliver a very complete solution to all contact centers’’ said Corden.